TV/AV is a indie electronic music project by the producer Julio Santa Cecília, which follows an alternative underground vibe to his sound. With a strong, although organically composed and digitally edited logotype, for it’s visual identity we created a dynamic system of five handmade images based on a chemical experiment with milk, dye and soap, to express Julio’s personal feelings when composing a single.Each image represents a mood, a state of mind, and can only be used individually at each period of time. In case none of the images produced by us reflects how the producer feels then, we added to the brandbook a step-by-step of the experiment so he can independently create fluid and unique visuals by color composition and photography standards.
cadu bocai ––
team Júlia Aguiar and João Ferro
prof Roberta Portas ––– 2014 / Empresa Júnior PUC-Rio