estúdio roumer canhães

cadu bocai ––

Visual Identity developed for the actors studio Roumer Canhães, focused on training the actor for TV and Movies industries. In the process of creating the brand, the main concept was to relate the structure and flexibility of letters with the functioning of the human body. It also reinforces the student ability to reinvent and custom their activities and work flow to develop a unique process for each student.

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transformation body work dynamism+customization duality  Letters are like bodies. They have a fixed structure like a spine, but they can transform over time without losing their essence of being a letter. The logo refers to that association, with letters working as mutable bodies, like the actor.